TOWARDS A STRATEGIC DEVELOPMENT OF MODULAR PRODUCT PROGRAMS
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Jonas ,H.; Gebhardt ,N.; Krause ,D.
Section: Design methods
Page(s): 959-968
Abstract
In product development, balancing individual customer requirements and reducing internal product variety is crucial for the producing company. Common methods like Design for Variety and Modularization are mostly applicable to small product families. This
Keywords: modularity, product planning, product program, strategy