Pilot Study Understanding Students’ Perceptions of Failure in Product Design
                        Year: 2023
                        Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
                        Author: Lauff, Carlye Anne (1); Friesen, Alexis (1); Menold, Jessica (2)
                        Series: ICED
                       Institution: 1: University of Minnesota;
2: Pennsylvania State University
                        Section: Design Methods
                        Page(s): 2895-2904
                        DOI number: https://doi.org/10.1017/pds.2023.290
                        ISBN: -
                        ISSN: -
                        
Abstract
Failure is part of the design process, and yet there is limited knowledge around how product design students perceive failure in their work. This pilot study aims to understand how a small sample size of undergraduate product design students conceptualize success and failure during specific stages of their design projects. This study uses a two-step data collection and analysis process. First, we collected responses from students on topics related to success and failure in a survey. Second, interviews were conducted with a subset of the survey respondents where these emergent topics were discussed and refined. In analyzing the responses, the research team used the Double Diamond Design process framework to organize what factors students deemed a success or failure within each stage. In summary, our preliminary findings indicate that determining success or failure is driven by the connection to the problem statement regardless of the stage; that student designers refer to failure as a spectrum but then in their examples showcase a binary view on the topic; and that examples of failure are often the opposite of success, reinforcing the notion of binary success vs. failure during student design projects.
Keywords: Design process, New product development, Failure, Design cognition, Design education